Blossom Margarine

This brand of margarine has been on shelf for many years. The brief was to refresh the design while maintaining the equity built up over years and to therefor not estrange the consumer.

Blossom Margarine relaunch
This project was my first packaging design project in South Africa and for a South African product. I started working at a small agency, Stratcom in JHB after my 'Germanic escapades' (which included studying and working in the design hub of Hamburg)

This brand of margarine has been on shelf for many years. My brief was to refresh the design while maintaining the equity built up over years and to therefor not estrange the consumer.
AFTER
BEFORE
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